Science doesn’t stay still – today’s myths are yesterday’s facts. We continually invest in developing our knowledge of behavioural science and have access to the most up-to-date scientific findings.
We have a suite of quantitative tools and techniques that can be geared up or down to fit projects of all shapes and sizes, grounded in solid behavioural science.
We combine our scientific knowledge of psychology with outputs from commercial research projects into actionable recommendations and step-by-step implementation guides for effective behaviour change.
Adding a deeper layer of psychological profiling ensures we understand more deeply how consumers make decisions.
We see the process of immersing ourselves in customers’ decision making context as crucial to understanding them deeply and grounding the quantitative stages in their reality and language.
What they say is the easy part – it’s what they’re not saying that you really need to know. We use techniques from empirical psychology to discover the heuristics customers use to make their decisions easier, and the paths of least resistance that your products need to place themselves on.
Meet the Irrational Agency
An understanding of psychology, cognition, decision-making and real consumer behaviour has become essential to successful marketing. Scientific research into psychology and economics answers many of the questions asked by businesses, but often is not available in a form that’s useful to them. We founded IA in 2012 to offer an understanding of that science to clients who want to make their customer experiences rich, fulfilling and beneficial to both parties as well as develop innovative market research technologies based on behavioural science theories. We're always looking for new, innovative approaches and thinking of ways to incorporate the latest technology. We base all our research in science - rigour and integrity are important to us so no hand-waving or smoke and mirrors.